APTTF Awards 2019 - Winner's Registration Register Now

  • +6010 898 5699 | +603 7493 5929


Tourism Studies

The APTTF Tourism Studies Working Group was founded in the spring of 2016 by APTTF past president Mr Nakama Toguri from Japan. It has since grown into an interdisciplinary network of more than 50 scholars throughout Asia Pacific region. In addition, the Working Group has established productive ties with similar research groups in Singapore, Malaysia, Vietnam and Indonesia – being the stronghold of Asean Tourism perspectives.
Support comes from the National University of Singapore and University Malaya in Malaysia for Tourism enhancement studies and developments on Golf Tourism, Eco Tourism, Lifestyle Tourism and Education/Medical Tourism initiatives.
The APTTF Tourism Studies Working Group provides a forum in which faculty and graduate students from a wide range of disciplines can exchange ideas, circulate and/or informally present works in progress, hear from visiting scholars, and receive feedback on their research. Rather than a discipline in its own right, APTTF see tourism studies as a node at which numerous disciplines intersect and cross-fertilize. APTTF hope to promote and sustain a multidisciplinary approach to tourism so as to enrich the academic discourse on tourism and travel as objects of study on the Asian region and beyond.
In addition to its regular colloquium series, the APTTF Tourism Studies Working Group has hosted a number of symposia (e.g., Tourism and Indigeneity, 2016, Examining Tourism in Southern Asia Pacific, 2017, Tourism, History, and Asia, 2018, and States of Tourism: Thailand and Indonesia 2017), and organized two major international conferences (Tourism Imaginaries, 2018, and On Voyage, 2018). 
Our members have also collaborated on publications, presentations, and conference panels.  We are also frequently approached by media outlets, independent scholars and filmmakers, and other research programs for commentary on contemporary tourism

Human Resources – Industry Training & Development

Tourism is a fragmented and diverse industry within the economy and is further characterised by diversity in organisational, ownership and operational terms. Indeed, many commentators question the validity of using an inclusive term such as ‘‘industry’’ to capture the characteristics of a sector which contains such a wide range of operations within the public, private and voluntary domain. This heterogeneity is one of the defining features of the sector and impacts upon all aspects of operations, marketing, finance and, indeed, human resource management.
Specifically, in the context of employment and wider human resource development themes, tourism faces challenges which, in part, stem from these structural and environmental characteristics but also draw on wider attributes that are also present within other areas of service work. Studies of human resource development and wider work-related research within sectors of tourism have addressed the challenges faced by businesses and the wider community in terms of the quality and benefits of such work.

Sales & Marketing – Tourism Industry

Travel and Tourism Marketing and Sales
APTTF conducts annual conferences and summits to all Sales & Marketing individuals in the Tourism sectors. If you have a flair for marketing and would enjoy putting your skills to use enticing others to exotic travel locations, a job in travel and tourism marketing and sales might be just the career for its members.
Training Overview
APTFF Travel and tourism marketing and sales involves promoting and selling a variety of travel services, attractions and vacation packages. You may work in a specialized area of the travel and tourism industry, such as ecological or sports tourism. If you're interested in environmental issues, you may choose to promote sustainable tourism travel experiences.
Information for Travel Agents
Travel agents directly sell travel services to customers, and their activities can include booking flights, making hotel or tour reservations; they may also participate in some marketing initiatives. As a travel agent, you generally have access to reduced, and sometimes even free, lodging and transportation. Detail-oriented people with good communication and computer skills are a good fit for this profession.
Information for Marketing Professionals
Marketing professionals who work for hotels, resorts, cruise lines, theme parks or other businesses within the industry develop ad strategies and research travel trends. They may also participate in public relations and product development. As a marketing specialist with enough work experience, you may be employed as a marketing manager or promotions manager or in advertising and sales management.

Skills Development – Tourism Industry

The hospitality industry is a consistent form of employment in many areas, and a great place for young people to break into the professional world. While many positions are entry-level, others demand much skill and offer both great prestige and excellent compensation.
Here is a list of skills that employers seek in candidates for employment in the hospitality industry. You can use this list to identify which relevant skills you already have and which you should feature those in your application materials and job interview.
This list is not exclusive.
Some businesses may look for additional skills, which is why it is important to read job descriptions carefully. Also, many hotels also hire for positions that are not particularly distinctive of the hospitality industry, such as office staff.

Hospitality Industry Skills

Hotel Operations

Hotels employ front-desk staff, housekeeping staff, restaurant staff, managers, and sometimes porters, event planners, and a concierge, depending on the type of hotel. Most of these positions require excellent customer service skills, attention to detail, team work, and good personal grooming. Creative problem-solving (because travelers sometimes have unexpected problems) and a thorough knowledge of local resources and attractions are important as well.
Hotel Front Desk / Guest Services Skills
Concierge Skills

Food Service

Food service includes everything from fast food to working as a server in a high-end restaurant.
All of these jobs require excellent customer service skills, careful attention to detail (forgetting a minor detail could give a customer food poisoning or trigger a life-threatening allergy), and a thorough knowledge of the restaurant’s current offerings. The work is fast-paced, and a good memory is crucial.
Fast Food Worker Skills
Food Server Skills List
Waiter / Waitress Skills
Restaurant and Food Service Skills

Food and Beverage Preparation

Food and beverage preparation may include customer service (for example, for bar tenders or coffee baristas), or these jobs may be entirely behind the scenes (for example, line cooks). In addition to specific skill using the tools of the trade, such as espresso machines and kitchen equipment, more general abilities are absolutely required. These include, again, attention to detail, plus a commitment to safety, the ability to work well as part of a team, and the ability to work quickly and calmly in a high-pressure environment.
Barista Skills for Resumes
Bartender Skills List
Chef Skills List

Maintenance and Cleaning

Someone has to keep restaurants, hotels, and clubs clean and sanitary. Other work includes repairing equipment, changing light bulbs, and replacing broken locks on bathroom stall doors, for example. There is substantial overlap between the custodial and maintenance skills sets, and some positions may combine both roles to some extent. These skills include everything from the safe and appropriate use of cleaning chemicals to basic electrical repair and carpentry.
Teamwork is often important, as is a strong work ethic.
Maintenance and Janitorial Skills List


Hospitality management requires skills some that are specific to the industry and others that are important in any management context. When applying for such a position you will have to demonstrate teamwork, leadership, budgeting, strategic thinking, customer service, and a thorough understanding of your specific business—whether that means being able to speak intelligently about food and wine for a restaurant manager, to understanding when the busy season is for your hotel and why.
Hotel and Resort Management Skills
Management Skills List
Soft Skills for Managers

Personal Skills

Your personal attributes are also known as soft skills. Your technical skills and credentials will get your resume noticed and open the door for an interview, but it is your soft skills that will convince the interviewer that you are the right person for the job.
They are called “soft” because they are difficult to clearly define and assess, but they are critical. These include the social skills that allow you to work harmoniously with other employees and the maturity to responsibly manage your workload and to adapt to changing situations. 
Interpersonal Skills List
Leadership Skills List 
Top 10 Leadership Skills 
Organizational Skills List
List of Soft Skills
Top 7 Soft Skills
List of Teamwork Skills
Time Management Skills

Tourism Case Studies

The issues of tourism sustainability and urban development have become major priorities for public policy makers across the globe. Today, maybe more than ever, there is a need for managing sustainable tourism development, and this cannot be attained without taking into account environmental problems and their global dimension. Various problems and requirements of society and of the development of urban areas may be solved by transforming the cities into attractive tourist destinations. Therefore, this study explores how sustainable tourism development in urban areas can be basically achieved and managed. The paper discloses some success factors for managing sustainable tourism development in urban areas and emphasizes a case study regarding Bucharest, the capital of Romania, as a tourist destination. The originality and value of this study consist of identifying the main ways of developing sustainable tourism in Bucharest based upon empirical research conducted with the aid of a survey. The findings of APTTF study may be helpful for upcoming research in the area of managing sustainable urban tourism development.

APTTF Annual Conferences


APTTF organizers annual conferences regionally. Some notable events as follows for 2018 – 2019 :-
APTTF Annual Tourism Conference – Hong Kong (January)
APTTF Hospitality General Manager’s Conference (Hong Kong)
APTTF Summit (Singapore)
Asian Lifestyle Tourism Awards - ALTA (Endorsement)
Asia Minor Tourism Conference
South Asia Tourism Forum
East Asia Tourism Forum
Australasia Tourism Forum – Melbourne Australia APTFF through its appointed trainers and training

companies conducts various training and development program related to Tourism and Travel perspectives. For training requirement, please email your query to info@apttf.org